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the memebrs of the category of adopter are teh very last consumers to purcahse a new product they are generally high risk perceivers and the last ones to

Sagot :

The members of the category of adopter are the very last consumers to purchase a new product they are generally high-risk perceivers and the last ones too. Based on that question the answer is Laggards. Its because Laggards are traditionalists and the last to adopt an innovation.

Explanation:

Customer adoption patterns are very important. It's because customer adoption can be used as a method to be understanding how is to market new product for adoption. It can be very difficult, when we have a vague understanding of the value of each type of adopter, if not impossible to target them through marketing.

Everett M Rogers the communication scholar and sociologist, presents a social system for adopters of recent innovation.

  1. Innovators
  2. Early Adopters
  3. Early Majority
  4. Late Majority
  5. Laggards

Here you can learn more about the category of adopter in the link https://brainly.com/question/14291606

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