the memebrs of the category of adopter are teh very last consumers to purcahse a new product they are generally high risk perceivers and the last ones to

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06-12-2022
Business

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the memebrs of the category of adopter are teh very last consumers to purcahse a new product they are generally high risk perceivers and the last ones to

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febyyyvaalentina febyyyvaalentina · Answer 1 · 2022-12-13T11:18:52-05:00

The members of the category of adopter are the very last consumers to purchase a new product they are generally high-risk perceivers and the last ones too. Based on that question the answer is Laggards. Its because Laggards are traditionalists and the last to adopt an innovation.

Explanation:

Customer adoption patterns are very important. It's because customer adoption can be used as a method to be understanding how is to market new product for adoption. It can be very difficult, when we have a vague understanding of the value of each type of adopter, if not impossible to target them through marketing.

Everett M Rogers the communication scholar and sociologist, presents a social system for adopters of recent innovation.

Innovators
Early Adopters
Early Majority
Late Majority
Laggards

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the memebrs of the category of adopter are teh very last consumers to purcahse a new product they are generally high risk perceivers and the last ones to

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