Controllable risks are those which you can take action against. These would include foreign exchange risks, dealing with talent gaps, having weak or no cash flow, lawsuits, etc. Natural catastrophes may be among the uncontrollable dangers (floods, storms, etc.).
Your lifestyle influences issues including an unhealthy diet, high blood pressure, high cholesterol, stress, smoking, and obesity, which can be changed by changing your behavior. Family history, age, and gender are risk variables that are unavoidable.
As one might expect, the company's research and marketing tactics are included in the definition of the term "controllable risk variables" in marketing. Internal considerations typically involve studying the target market, comparing prices to rivals, and keeping an eye on the results to make modifications.
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