Which of the following can help you evaluate the performance of your ads and other marketing strategies? A. Asking competitors what they think of your advertising strategy B. Collecting secondary data about your target market C. Asking customers how they found out about your company or product D. Sending out a press release multiple times
Which of the following types of advertising is most likely to help establish your company's credibility?
a. TV advertising
b. Internet advertising
c. Radio advertising
d. Word of mouth promotion
Which of the following marketing messages are consumers most likely to trust? A. A TV commercial B. An article about the company in a city newspaper C. An Internet advertisement D. A phone conversation with an employee of the company Which type of data does your company collected from customers or potential customers A. positioning data B. market share data C. primary data D. secondary data