The term yellow journalism was coined during the New York City newspaper market competition between major newspaper publishers Joseph Pulitzer and William Randolph Hearst.
Yellow journalism is credited to William Randolph Hearst, publisher of the New York Journal, and his arch-rival, Joseph Pulitzer, publisher of the New York World. Yellow journalism and yellow press are terms used in the United States to describe journalism and related newspapers that present little or no legitimate, well-researched news and instead rely on eye-catching headlines to increase sales. Exaggeration of news events, scandal-mongering, or sensationalism are examples of techniques.
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