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when a retailer increases the number of customers coming into its store by advertising a widely known and frequently purchased product below cost, it is following a strategy. select one: a. below-market pricing b. loss-leader pricing c. promotional pricing d. leader pricing e. unit pricing

Sagot :

When a retailer increases the number of customers coming into its store by advertising a widely known and frequently purchased product below cost, it is a loss-leader pricing strategy. Therefore, the option B holds true.

A pricing strategy can be referred to or considered as the strategy implemented by an organization in order to determine the price levels at which its products can be sold in the markets. This strategy is implemented with the primary intention of maximizing the revenue generation of the firm.

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