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Why do firms spend money and time to advertise?

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Why do firms spend money and time to advertise have a lot reasons. But a simple few can be:
1.   Knowledge. Advertisement can bring information of a certain or set of products a firm or company is selling.
2.   Priming. Advertisements also have a psychological effect on its customers. Priming is one psychological construct that influences ones unconscious behavior.
3.   Salesman in Print. According to Kennedy, advertising is like a salesman in print because it introduces and entices one customer to avail the product.



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