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The greatest goal in advertising is to convince us
"wants" are unnecessary.
the firm has the best price.
a particular product is a "need."
the product is the same as other firm's products.

Sagot :

The greatest goal in advertising is to convince people that they actually need a particular product.

The alternatives: the first and the last would actually make people not buy the products. The second option is also a goal, but a minor one: unless people want to buy something, the prize is irrelevant.

Answer:

c.  a particular product is a "need"

Explanation: