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In 2007, Apple first introduced the iPhone, which combined a cellular telephone, a
camera, and Internet access. By doing this, the company pursued a(n) _________ growth
strategy.
market development
market penetration
operational excellence
customer excellence
product development


Sagot :

Final answer:

Apple pursued a product development growth strategy with the introduction of the iPhone in 2007, focusing on innovation, design, and customer satisfaction to lead the market.


Explanation:

Product development is the growth strategy pursued by Apple when introducing the iPhone in 2007. They combined a cellular telephone, a camera, and Internet access to create a revolutionary product that redefined the smartphone industry.

With a strong focus on innovation, design, and customer satisfaction, Apple continuously strives to create products that set them apart in the market.

This strategic approach has allowed Apple to consistently leapfrog the competition by entering new markets with groundbreaking products that resonate with consumers.


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