Business Objectives Revenue Generation: Increasing revenue through the development and operation of a luxury hotel. Brand Expansion: Expanding the presence of both TGH and Pullman in the New Zealand market. Economic Development: Contributing to the local economy by creating jobs and generating tourism revenue. Benefits for Both Parties Shared Expertise: Leveraging the strengths and expertise of both parties to create a successful venture. Brand Association: Associating TGH with a reputable hotel brand and vice versa.