What is a salesperson's role in executing an inbound strategy?
a. They serve as a bridge between marketing and sales and seek to provide a seamless transition between being a prospect and being a customer.
b. They are the primary engine that drives the company's growth.
c. They play a background role and should only become involved with a customer if the customer explicitly asks to talk to sales.
d. They have the opportunity to set the tone for a person's entire delationship with a company because they are often the first person a prospective customer meets.