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A company is considering a new project that aligns with its core competencies. which of the following actions would best help the company determine if its resources and capabilities are core competencies?
A. Conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
B. Ignoring the needs and preferences of customers.
C. Focusing solely on cost - cutting measures.
D. Sticking to established strategies and avoiding risks.