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Bernard violated C. Behavior as a sociocultural factor of global trade. In many cultures, particularly in East Asia, the exchange and handling of business cards are treated with great respect and etiquette. Business cards are often seen as an extension of the individual, and failing to show proper respect can be considered rude and unprofessional. Proper behavior includes taking a moment to look at the card, acknowledging its content, and handling it with care. By simply stuffing the card into his pocket without looking at it, Bernard disregarded this important cultural practice.
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