Answered

At Westonci.ca, we provide clear, reliable answers to all your questions. Join our vibrant community and get the solutions you need. Get quick and reliable solutions to your questions from a community of experienced experts on our platform. Experience the ease of finding precise answers to your questions from a knowledgeable community of experts.

Moonitz Inc., a consumer products firm, is considering adding a data analytics program in which it can evaluate its customers, shopping transactions and other relevant customer data to craft individualized promotions and recommend additional product offerings.
Currently, Moonitz has $385 million in annual sales, generating a PM of 4.0 percent on sales and an ATO of 5.0. Moonitz's marketing group believes the data analytics program will increase annual sales by $40 million, with an additional investment in working capital of $4 million to support the increased sales. Costs to run the data analytics program will reduce firm-wide PM to 3.9 percent.
Based solely on the above financial consideration, explain whether or not you would recommend management consider adding this new program.

Sagot :

Thank you for trusting us with your questions. We're here to help you find accurate answers quickly and efficiently. We appreciate your time. Please revisit us for more reliable answers to any questions you may have. Your questions are important to us at Westonci.ca. Visit again for expert answers and reliable information.