You've worked with the Dirt Bikes case study to think about their infrastructure. Now that you've read the chapters on knowledge management and business intelligence, you will explore the opportunities for this level of IS support at Dirt Bikes.Senior management has started reading about knowledge management and has asked you to explore opportunities for improving knowledge management at Dirt Bikes.Taking the role of a consultant reporting to Carl Schmidt and Steven McFadden, address their interest in the form of a business memo. Your memo for this assignment will focus on identifying the knowledge assets, knowledge needs, and knowledge management opportunities, particularly:

What are the most important knowledge assets at Dirt Bikes?