Answered

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Before choosing a segment of consumers to target with Tito's Handmade vodka, Fifth Generation (the parent company)
studied the customer market and found that that some consumers purchase vodka because they are enthusiasts and
have a need for an objectively good product, whereas others purchase vodka to share with friends and focus on the
psychological benefits. This is an example of
Select one:
O a. lifestyle influences
D
O b.
demographic segmentation
Oc. identifying influencers in the market
O d. needs-based segmentation
different value propositions

Sagot :

GinnyAnswer

Final answer:

Psychographic characteristics involve studying consumer behavior based on psychological traits to target specific audience segments.


Explanation:

Psychographic characteristics involve studying how different consumers allocate time, energy, and money based on their psychological characteristics and resources. For example, the Values and Lifestyles System (VALS™) categorizes individuals into mindsets to tailor products and advertising to them. Companies like Diageo use lifestyle segmentation to position their brands effectively in various markets.


Learn more about Market Segmentation here:

https://brainly.com/question/36367947


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