Before choosing a segment of consumers to target with Tito's Handmade vodka, Fifth Generation (the parent company)
studied the customer market and found that that some consumers purchase vodka because they are enthusiasts and
have a need for an objectively good product, whereas others purchase vodka to share with friends and focus on the
psychological benefits. This is an example of
Select one:
O a. lifestyle influences
D
O b.
demographic segmentation
Oc. identifying influencers in the market
O d. needs-based segmentation
different value propositions