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Advertising on the internet has high selectivity and has a relatively low cost-per-contact.
However, a disadvantage of advertising on the internet (relative to other media) is that:
a. the overall expense is usually high
b. it is impossible to target a specific segment
c. ad avoidance (e.g., through an ad-blocker) is especially high
d. there is limited room for creativity

Sagot :

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