Apple understands that its brand is perceived as unique by consumers. Specifically, consumers see Apple products as higher quality and possessing more desirable features than competing brands. As a result, Apple may safely implement a _____ strategy.
a) price skimming
c) status - quo pricing
b) market - entry pricing
d) sales maximization

Question

07-06-2024
Business

Answered

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Apple understands that its brand is perceived as unique by consumers. Specifically, consumers see Apple products as higher quality and possessing more desirable features than competing brands. As a result, Apple may safely implement a _____ strategy.
a) price skimming
c) status - quo pricing
b) market - entry pricing
d) sales maximization

Sagot :

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