Why is global STP more complicated than local STP?

A) Most governments have rules against targeting consumers.
B) Consumer markets are almost totally homogeneous in global markets, making segmentation difficult.
C) There are fewer franchising opportunities in global markets.
D) Consumers may view their role differently in different countries.

Question

07-06-2024
Business

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Why is global STP more complicated than local STP?

A) Most governments have rules against targeting consumers.
B) Consumer markets are almost totally homogeneous in global markets, making segmentation difficult.
C) There are fewer franchising opportunities in global markets.
D) Consumers may view their role differently in different countries.

Sagot :

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