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A research company tries to show that you can only understand consumer behaviour by living with their behaviour. How can any marketer get inside your mind to understand how you actually make purchase decisions?
A. By using structured questionnaire surveys to collect large scale factual data.
B. By using qualitative approaches, such as focus groups, which can get closer to the truth.
C. By living with consumers and observing their behaviour firsthand.
D. By relying on traditional marketing theories and data analysis techniques.

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