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All of the following are true about podcast vs . radio advertising, except:

a. Radio ads are great way to target specific geographic area.
b. Podcasts are great to target specific audiences and demographics.
c. Podcasts are a huge growth area; in fact, NPR is now making more money with podcast than radio content.
d. Engagement and conversion rates are higher with podcast listeners.
e. All of the above are true.

Sagot :

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