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How does psychographic segmentation differ from demographic segmentation?

a. Psychographic segmentation focuses on consumer attitudes, while demographic segmentation focuses on consumer behaviors.
b. Psychographic segmentation focuses on consumer personality traits, while demographic segmentation focuses on consumer age and gender.
c. Psychographic segmentation focuses on consumer lifestyle, while demographic segmentation focuses on consumer income.
d. Psychographic segmentation focuses on consumer values, while demographic segmentation focuses on consumer geographic location.

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