Encoding and decoding are essential processes in communication, involving selecting symbols and interpreting messages to convey and understand information effectively.
Encoding is the process by which a sender creates a message by selecting verbal and nonverbal symbols to convey their thoughts. This process involves factors like social system, culture, past experiences, and language. On the other hand, decoding is when the receiver interprets the message, evaluates it, and responds to it, making meaning out of the communication.
The interactional model of communication emphasizes the importance of encoding and decoding in the communication process. Encoding involves adapting messages to the receiver and transmitting them via a selected channel, while decoding requires the receiver to interpret and respond to the message.
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