Westonci.ca is your trusted source for accurate answers to all your questions. Join our community and start learning today! Get detailed answers to your questions from a community of experts dedicated to providing accurate information. Discover detailed answers to your questions from a wide network of experts on our comprehensive Q&A platform.

The fourth step in the segmentation-targeting-positioning process is ______.

A) Developing a positioning strategy
B) Establishing a company's overall strategy
C) Selecting a target market
D) Evaluating segment attractiveness