Xerox long dominated the high-end copier industry, but Canon captured the small and medium-sized businesses by redesigning the copying machine so that it did not need professional servicereliability was built directly into the machine, and the user could replace parts, such as the cartridge. What Xerox had not envisioned was the possibility that the components of the copying machine could be put together in an altogether different way that was more user friendly. This example describes:______