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in formulating marketing strategies? Discuss. 2. Suppose you are working in MOHA Soft Drink Company. Recently the
company converted its marketing activities from consumer
marketing to business marketing. What do you expect about the
characteristics of these market types? What are the different types of
buying decision behavior in each of these markets? What do you
believe about the impacts of market Stimulus on market response
under each type of market?

Sagot :

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