A restaurant chain wants to expand from the United States into Central and South America and hires a localization team to explore the local languages, culture, and preferences to better adapt to local conditions specific to the region. This is an example of what international marketing approach?
A. standardization approach
B. heterogeneous approach
C. globalization approach
D. multidomestic approach

Question

12-06-2024
Business

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A restaurant chain wants to expand from the United States into Central and South America and hires a localization team to explore the local languages, culture, and preferences to better adapt to local conditions specific to the region. This is an example of what international marketing approach?
A. standardization approach
B. heterogeneous approach
C. globalization approach
D. multidomestic approach

Sagot :

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