As you learned in Chapter 11 of your textbook, companies energize their business at the brand level to rejuvenate the business that they already have. For example, potato chip companies often introduce new flavors when they want to energize their business and may even include customers in a contest to participate. Some companies engage in serious branded social programs to deepen their authentic relationships with consumers, and others may just launch a new promotion using a funny Super Bowl ad campaign. In your initial post, select a company: Airbnb.com, that you believe has successfully energized their business using the techniques covered in Chapter 11. Share with the Airbnb.com as the company and the energizing techniques they used such as branded differentiators. Defend this company’s strategy to energize their business in building a strong brand relationship with their customers, demonstrating an understanding of their brand's target audience using Simmons Insights, Brand Catalyst .What are the benefits of Air bnb.com using this strategy?