Westonci.ca offers fast, accurate answers to your questions. Join our community and get the insights you need now. Discover the answers you need from a community of experts ready to help you with their knowledge and experience in various fields. Get quick and reliable solutions to your questions from a community of experienced experts on our platform.

The formula ________ is used to calculate CDI. of the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself
a. (Percent of a brand's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
b. (Percent of the total U.S. population in a market segment ÷ Percent of a brand's total U.S. sales in a market segment) × 100
c. (Percent of a product category's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
d. (Percent of the total U.S. population in a market segment ÷ Percent of a product category's total U.S. sales in a market segment) × 100