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Put yourself in the shoes of the German publisher. You are plunking along in the sleepy, slow-moving German legal publishing industry and suddenly up pops this American online company. The Americans want to license the data you already publish in print journals--your most successful publication, Betriebs Berater (Business Advisor). The Americans don't want to publish in print they way you do. They want to make the data available in Germany (and potentially to your existing customers) and GLOBALLY on their Westlaw online platform. The Americans are willing to pay a very nice royalty to get access to your data. In a post of no more than 100 words, tell us why you would consider such an offer from the Americans, and what might give you some concerns.

Sagot :

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