You just accepted a campus job helping to raise money for your school’s athletic program. You are told to draft a fundraising letter. The bottom of the letter asks recipients to write down a donation amount.
If you want to raise as much money as possible, it would be better to rely on the:
a) bragging effect and state that the school is better in sports than 99% of other schools.
b) framing effect and state that the school was #3 in sports.
c) utility effect and state that the school was #3 in sports.
d) framing effect and state that the school is better in sports than 99% of other schools.