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The primary objective of CPFR is to:
a. Optimize the supply chain through the sharing of information between different companies throughout the supply chain.
b. Optimize the supply chain through better communication between the relevant departments within a company.
c. Optimize the supply chain through a reengineering of the demand planning process.
d. Optimize the supply chain through supply chain management software.
e. Optimize the supply chain through upstream communication in the supply chain.

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