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Coca-Cola's senior managers aim to increase returns to the company's owners (shareholders). They believe this can only be achieved by meeting three additional objectives:
1. Remain the world's largest soft drinks company by value of sales.
2. Continue to satisfy consumers with a top-value and clearly branded product.
3. Protect the environment of the local communities where Coca-Cola drinks are made.
**Questions:**

b
Explain why Coca-Cola has set three other objectives as well as 'returns to owners'?

Sagot :

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