Answered

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Which of the following is not an example of present - day psychographic studies?
A. a product - specific profile that identifies a target group and then profiles these consumers on product - relevant dimensions
B. a lifestyle profile that looks for items that differentiate between users and non - users of a product
C. a general lifestyle segmentation in which the respondents are placed into homogeneous groups based on similarities in their overall preferences
D. an examination of personality disturbances that can relate to everyday consumption activities

Sagot :

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