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A successful social media strategy is made up of three types of content - paid, owned and earned media. Which of the following are examples of owned media?
a. Campaign images your team shot on location and published to branded accounts
b. Any content that you have paid for an influencer to create and posted on your channel
c. User generated campaign content created and shared by brand advocates
d. Thought-leadership content created internally, hosted on your blog and shared on social

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