John Chapelle can use check boxes for each choice to simplify the survey process and encourage higher response rates from his video store customers interested in classic, black-and-white movies.
John Chapelle can simplify his survey by using check boxes for each choice to allow his video store customers to easily fill out a short questionnaire before leaving. This method of simplification streamlines the process and encourages higher response rates.
By providing predetermined choices with check boxes, customers can quickly indicate their interest in classic, black-and-white movies without the need for extensive writing or thinking, making the survey more user-friendly.
This approach aligns with the principle of using closed-ended questions in surveys, which offer a limited set of response options for participants to choose from to gather specific and actionable data.
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