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Why does Alex Cabañas emphasize the role of storytelling in the context of customer service?

Sagot :

Final answer:

Alex Cabañas emphasizes storytelling in customer service to enhance communication, clarify values, and increase organizational commitment.


Explanation:

Alex Cabañas emphasizes the role of storytelling in customer service because it serves as an effective form of verbal communication, helping to construct common meanings within an organization. Stories can clarify key values, showcase how tasks are performed, and enhance organizational commitment.


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