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Meg is an up-and-coming fashion designer who has created a unique dress which will be exhibited in a fall fashion show in Paris. The dress is valued at $2000. Just one day before her show, she finds out that an employee at her business has sold the design to a competitor who has already begun to mass produce the dress. Assuming that a lawsuit will take years to be resolved, and that customers dona t pay a specific premium for Megâs brand name, what do you think is the added value of the dress at present?

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