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Multiple Choice

Which of the following choices is an example of a pull marketing strategy?

A. A familiarization tour for tour operators
B. A festival during the off season
C. An advertisement in a trade publication
D. An educational workshop for tour operators

Sagot :

Final answer:

An educational workshop for tour operators is an example of a pull marketing strategy.


Explanation:

Pull marketing strategy focuses on attracting customers to a product or service through methods where customers actively seek out the product or service. An educational workshop for tour operators is an example of a pull marketing strategy. In this scenario, tour operators voluntarily attend the workshop to gain knowledge and information about a particular tour offering.


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