Customer segmentation is a supervised clustering technique that helps businesses tailor their strategies to target specific customer groups more effectively.
Customer segmentation is a process of dividing customers into groups based on characteristics they share. It is a form of supervised cluster analysis where data is organized based on similarities among customers. This allows businesses to target specific groups effectively for marketing and service customization.
For example, a company may use customer segmentation to group customers by demographics, purchasing behavior, or preferences. By understanding the common traits within each segment, businesses can tailor their strategies to meet the unique needs of different customer groups.
Through customer segmentation, businesses can improve customer satisfaction, increase sales, and enhance overall marketing efficiency by delivering personalized experiences to each segment based on their distinct characteristics.
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