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The segmentation process allows marketers to divide large, diverse markets into smaller, more homogeneous segments. Four basic types of variables are used to segment markets: geographic, demographic, psychographic, and behavioral.

Drag each variable description and drop it into the correct segmentation variable type.

1. Occupation: Tyrese is an engineer who works full-time for a government contractor.
2. Usage rate: Erin loves lattes and visits her local coffee shop on a daily basis to get her fix.
3. Occasion: George only buys his wife flowers once a year. She gets a dozen red roses every Valentine's Day.
4. Lifestyle: Ellie is interested in fine arts and fashion, enjoys traveling overseas, and attends cultural events regularly.

A. Demographic
B. Psychographic
C. Behavioral

Sagot :

GinnyAnswer

Final answer:

Segmentation variables are demographic, psychographic, and behavioral. Each type includes specific examples from the market segments described.


Explanation:

Demographic:

  • Occupation: Tyrese is an engineer who works full time for a government contractor.

Psychographic:

  • Lifestyle: Ellie is interested in fine arts and fashion, enjoys traveling overseas.

Behavioral:

  • Usage rate: Erin loves lattes and visits her local coffee shop on a daily basis to get her fix.
  • Occasion: George only buys his wife flowers once a year. She gets a dozen red roses every Valentine's Day.

Learn more about Types of market segmentation variables here:

https://brainly.com/question/34579075


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