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After successfully creating a product and selling it in the US, you have decided to sell it in the global market. What research would you do to determine a feasible global market? In addition, do you think that "soft" market research data gathered using techniques such as focus groups and observation would help? What are the benefits of using "hard" data such as statistics on consumers' buying habits and figures on market size? When might each kind of data be preferred and why?

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