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Sally received a postcard from a local wellness spa. The card invited her to attend an invitation-only open house and receive a 20 percent discount on her first service scheduled that day. She went to the spa later in the week to consider getting a facial. With respect to Sally, the postcard from the spa was a form of direct marketing used to ____.
a. generate direct orders.
b. generate traffic. c
c. reate a new image.
d. create awareness.
e. generate leads.

Sagot :

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