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Sagot :
Answer:
Explanation:America Online (AOL) achieved remarkable success in the commercial online industry compared to its competitors, CompuServe and Prodigy. Here are the key reasons behind AOL’s success:
User-Friendly Interface: AOL offered a user-friendly interface, making it accessible even to those with limited technical expertise. In contrast, CompuServe and Prodigy had more complex interfaces.
Effective Marketing Strategies: AOL employed aggressive marketing strategies, including free trial offers and promotional discs. These efforts helped AOL rapidly expand its user base.
Customer Loyalty and Word-of-Mouth: AOL’s proven track record of customer loyalty and positive word-of-mouth contributed to its success. This reputation attracted new clients and led to a high retention rate.
Distribution Partnerships: AOL collaborated with computer magazine publishers and PC hardware/software providers to distribute their software effectively12.
However, in 1995, the landscape changed significantly with the emergence of the World Wide Web and increased competition.
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