Explore Westonci.ca, the top Q&A platform where your questions are answered by professionals and enthusiasts alike. Connect with professionals on our platform to receive accurate answers to your questions quickly and efficiently. Explore comprehensive solutions to your questions from a wide range of professionals on our user-friendly platform.

In the context of consumer behavior, what is a drive?

a. a basic force that converts wants to needs
b. needs that are more basic than wants
c. an individual's self-view and relationship with others
d. needs that are learned during a person's life
e. a strong stimulus that encourages action to reduce a need