Department stores in the 1920s revolutionized retail by offering a wide range of goods and innovative services, alongside the influence of national branding and installment purchasing.
Department stores emerged as a symbol of consumer culture in the 1920s, offering a wide array of goods under one roof in a modern retail setting. These stores revolutionized shopping by providing fixed prices, a variety of goods, and employing innovative marketing strategies like elaborate displays and services like restaurants and babysitting.
In addition, the rise of national branding and the popularity of installment purchasing through credit contributed to the growth of consumer desire during this period.
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