Final answer:
Money-back guarantees ensure quality, balancing customer satisfaction and profits is crucial, and empathy aids in resolving customer issues.
Explanation:
Money-back guarantees serve as promises of quality in the goods market, especially for businesses selling products online or through catalogs. These guarantees can encourage purchases even when customers are uncertain.
When handling returns beyond the set timeline, it is essential to balance customer satisfaction and store profits. While offering occasional exceptions can retain business, sticking to policies for most cases is crucial.
Restitution and empathy play key roles in resolving customer issues. Understanding customer perspectives and providing solutions can help maintain positive relationships and loyalty.
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