You have been hired by the CEO of a growing U.S. fitness organization that is looking to enter the global marketplace. The leadership team of the organization is not excited about the idea of expanding globally so the CEO wants you to provide an example to help them understand aspects of global business and why it would be a good opportunity. To help the leadership team gain an understanding of what it would take to enter and work in the global market space, you are being asked for your input on this potential expansion. The company is considering expanding into Mexico with one of its product lines.

Existing Product Lines:

Athletic Apparel
Fitness Accessories
Home Gym Equipment
Nutritional Supplements
Answer your questions in short-answer essay format using a single paragraph for each question. Each answer should include an introductory sentence, content sentences, and a concluding sentence. You still need to support your work through citation(s)/reference(s) as required by the assignment question.

Each response must be at least 125 words in length, for a total of at least 250 words.

Your response must include one citation from the lesson at a minimum. Additional sources may be used. Cited sources should make up no more than 10 to 20% of your essay. The balance of the content should be your own words.

All references must be cited in APA format as described in Lesson 0.
Short-Answer Questions
Please review the case study above, then answer the following questions.

Identify the product line you would recommend expanding into Mexico and explain two global business strategies from the lesson you feel would help the business enter that market.
Explain which of the three trade agreements from the lesson would impact this expansion. Describe the regulations related to that agreement.