The newborn brain is 25% of its adult size and by age 2, it is 75% of its adult size. The dramatic growth of the brain in the first few years is largely due to an increase in the connections between neurons. The infant brain is "always on," adapting and self-organizing, seeking opportunities for stimulation and learning in their busy new world. Several companies have produced educational media products designed to enhance brain development. By providing a highly stimulating media product, the hope of many parents is that it will lead to superior cognitive development.

Imagine for a moment that you or your partner just gave birth to your first child. Your partner would like to maximize environmental stimulation for your new baby and purchase some educational media products. Your budget is tight and you need to spend your money wisely. You sit down with your partner and discuss all the factors that should be considered before making a purchase.

Discuss at least 3 factors you think should be considered.