Answered

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Apple is using "competitive-parity method" for setting its promotional budget. They know that in total companies spend $100,000,000 on advertisements in smart phone category. Apple has 35% market share in smart phone market. What should be their advertising budget?

A. $35,000,000
B. $50,000,000
C. $350,000
D. $50,000

Sagot :

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