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If an advertising campaign earns a STAS score of 130, John, Phillip Jones (the developer of the STAS model) maintains that_____________________

a. The advertising campaign should be discontinued.
b. The advertising campaign should be continued.
c. The advertising campaign should only be continued if the brand has a 20% price premium over the average priced competitive brand in the product category.
d. The advertising campaign should only be continued if the brand has a 10% price premium over the average priced competitive brand in the product category.

Sagot :

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